Monday, December 23, 2019

Happiness And Happiness Essay The Secret Of Happiness

The Secrets of Happiness â€Å"The secret of being happy is accepting where you are in life and making the most out of everyday,† says a well-known and important quote. In life, people are often told to spend the majority of their time studying and trying to be successful, but what can money or knowing the answer to a hard math equation really do for happiness? Everyone wants happiness in life, but how do people actually achieve this? In order to obtain happiness, one must enjoy the simple things in life, understand what really matters, and be open to the opportunities that can lead to happiness. Sometimes it’s the smallest things that can make people happy. Nature, enjoying simple pleasures, or just meeting someone new can make people†¦show more content†¦Knowing what really matters in life is important for happiness. Money is not the only important factor- love, family, and friends are much more significant. In the article, High Incomes don’t bring you happiness, the author says, â€Å"Beyond $75,000, money is important for life evaluation, but does nothing for happiness.† This tells us that money has a limit to how much happiness it can bring. It’s how someone lives their life that leads to happiness. If someone is constantly working long hours in order to make money, how would they have actually have time to be happy? Spending less time working just to make money can actually lead to greater happiness. In addition to this, the article, Who’s happy, who’s not: Norway tops list, United States falls, they talk about why Norway is the happiest place in the world. The researchers say, â€Å"The schools, health care, police, all the bureaucracy treat people with respect and that trickles down to make us happy, makes us trust each other, makes us feel a part of the whole community.† This indicates that respect and trust overrule riches. Knowing what is most important in life will help people f ocus on the meaningful parts of living and will make them happier. No one can be happy unless they want to be. One must be open the opportunities that can help us find happiness. When you are trying to be happy, chances are you will be. The author of the article, The Great Depression, says, â€Å"even though Americans faced one ofShow MoreRelatedAnalysis Of The Book The Lady With The Dog 1566 Words   |  7 PagesHappiness is not something that can be attained through wealth, fame, or power; those are merely an elision that is clouding people s perspective of their own definition of happiness. While some believe that it s not achievable through that method, remember this, those people are not truly happy, they are where they are by deceiving themselves and the people around them. In the short story of The Lady With The Dog by Anton Chekhov, the main character illustrates a similar situation where DmitriRead MoreFactors That Affect Individual Happiness1623 Words   |  7 Page swhich the following factors affect individual happiness. You must write about at least three of these factors. Please choose from: social class, historical legacy, education, social relationships, money, attitude, behaviour or work. (b) What effect do the four selected factors of attitude, behaviour, social class and money have on individual happiness? Task 2 Essay task question: Discuss the extent to which the following factors affect individual happiness. You must write about at least three of theseRead MoreAnalysis Of Alexander Pope s The Enlightenment 1411 Words   |  6 Pagesjudgement to achieve our own wholesome understanding of the world we live in. In ‘An Essay On Man’, Alexander Pope demonstrates his method of reason and the conclusions he has drawn about the world, basing his argument on optimism. Samuel Johnson, however, in ‘The History Of Rasselas Prince of Abissinia’, highlights the brutality of man as well as how man’s concept of happiness is subjective between people. In this essay I will show how the reason of Pope and Johnson differs and how their understandingsRead More Technology and Happiness in Civilization and Its Discontents and Waiting for Godot1202 Words   |  5 PagesTechnology and Happiness in Civilization and Its Discontents and Waiting for Godot Happiness is something most humans value above everything else. The various things in life that make us happy, such as family, friends, and cool cars, to name a few, are the very things we hold dearest to us and place the most value on. People fill their lives with things that please them to ease the gloom that comes as a result of the seemingly never-ending trials and tribulations of life. We gladly acceptRead MoreJeremy Benthams Utilitarianism is a Convincing Method for Normatic Ethics891 Words   |  4 Pagesethics, utilitarianism wasn’t fully expressed until the 19th century. Jeremy Bentham and John Stuart Mill, acknowledged the good with pleasure. Both of the philosophers believed we ought to make the most of the good, everyones happiness is the same no matter what type of happiness it is. When one fulfills their good, it doesn’t mean one’s individual good doesn’t count more when compared to someone else’s good. Jeremy Bentham was born on February 15th, 1748 in Houndsditch, London and died on JuneRead MoreComparisonof â€Å"the Ones Who Walk Away from Omelas† and â€Å"the Lottery†,959 Words   |  4 PagesEssay I: Short Fiction In â€Å"The Ones Who Walk Away From Omelas† and â€Å"The Lottery†, Ursula Le Guin and Shirley Jackson depict a seemingly perfect society built on dark secrets. In the story, â€Å"The Ones Who Walk Away From Omelas†, Omelas is a utopian city of happiness and delight, whose inhabitants are smart and cultured. Everything about Omelas is pleasing, except for the secret of the city: the good fortune of Omelas requires that a single unfortunate child be kept in perpetual filth, darknessRead MoreInto The Wild : Connecting The Film1595 Words   |  7 Pagestime of his death. He tries to find happiness within himself and discover truths in the world and in his own life. Chris McCandless does follow the ideas of Emerson and Thoreau because he abandons his family and possessions and gives up his potential success in order to discover truth and find happiness. His pursuit of these ideals teaches that transcendentalism is not a practical philosophy because Chris fails t o find happiness through these ideas. True happiness comes only from one’s self and notRead MoreThe Meaning Of Life Essay1609 Words   |  7 PagesFeza Kamanzi Bill Lord ENG 111-351A December 6 Final Rough Draft The Meaning of Life In the world we live money, interest and pleasure are words more powerful than happiness. Not that they are not providing happiness but seems to be the only way to find a happy life. By happiness people these day mean success, joy in success. When asking people what they want in their life to be happy the majority respond â€Å"a lot of money†. The fact that those words take such important place in our lives makes a massiveRead MoreThe Great Gatsby Essay936 Words   |  4 PagesThe Great Gatsby Essay By- Happy Bhoombla English- 3A Date-9/28/10 The Great Gatsby, written by F. Scott Fitzgerald, is a story about a wealthy man named Gatsby. Gatsby lives a luxuriant life in West Egg of New York. Gatsby’s wealth has an unknown secret because nobody seems to know where his wealth emerged from. Despite of having so much fortune, Gatsby’s true American dream has not been achieved. In the great Gatsby F. Scott Fitzgerald develops Gatsby as a failed American dream to show theRead MoreHaving Orientation and It’s Relationship to Capitalism1477 Words   |  6 Pagescomplete them. However, even though they promote their products or services to better your life, are they really? Religions, spiritualists, etc believe that life’s happiness is only found from within, an inner peace that satisfies. Though that seems like the logical route to happiness, they have a nemesis named capitalism. This essay will explore the having orientation, the being orientation, and a critique of capitalism in its relationship to having through my interpretation of Erich Fromm’s To

Saturday, December 14, 2019

The Roles of Newspapers Free Essays

The Roles of Newspapers Newspapers keep the people aware of the activities of the government. They mobilize public opinion. They play an important role in fighting the menace of corruption. We will write a custom essay sample on The Roles of Newspapers or any similar topic only for you Order Now In a democracy, there should be an efficient and fearless press. Press is the mirror of the society. Newspaper is one of the initial communication tools of the society. They’ve been the most usual and a generally received medium to be used in conveying the local, regional, international and national news to readers. Ever since the beginning of the society, the newspapers were published to convey the latest happening in different parts worldwide. Today the major dailies employ correspondents to collect news from all over the place and also from agencies. They write about any and every event happening at all corners of the world. They act as the guardian of the society. They help in developing public opinion. It acts as a mirror of the society and informs everything in minute detail, thus helps in forming a collective opinion. In this contemporary time the role of newspapers is very significant in the promotion of trade, commerce, and business. Big corporate houses and business houses promote their products by putting in giving roomy ads on papers. Advertisements like the classified advertisements, significant community announcements and communal notices also make up the chief content substance of newspapers. Sporting, educational as well as campus news, cultural activities, dance drama, and fine arts are a few of the indispensable features of every primary newspaper. The readers get the knowledge of any and every activity happening in and around the area. They read about the opinion and reviews, the editorials and feature articles to know about the incident in detail. How to cite The Roles of Newspapers, Papers

Friday, December 6, 2019

Brand Management Highly Competitive Market

Question: Discuss about theBrand Management for Highly Competitive Market. Answer: Introduction: Brand management defines the planning followed by the organization to uphold brand position in the highly competitive market. The company endeavors to incorporate brand management strategies that assist to attract the attention of wide range of customers towards the brand product of the organization that affects their sales growth and business operation. In the present scenario, management strategies of Starbucks have been discussed that aids the company to attain the increasing demands of their customers all around the world. Description of Facts Regarding Case: In the present study, the brand management strategies of Starbucks located in Australia have been described that helps this organization to expand their business in the current location. Kapferer (2012) has mentioned that $1.8 billion dollars of Australian market is possessed by the retailing market if coffee shops. Therefore, Starbucks has launched its outlet in different locations of Australia in 2000. The company has introduced 1,400 cafes serving variety of coffee products in Australia that affects their sales growth in recent years. However, in current times, the company has faced decline in sales of their coffee items and the profit has by 28% in present year. Therefore, the company has focused on introducing the brand management strategies that help to retain the attention of their service users buys enhancing the quality the brand product. Nysveen, Pedersen and Skard (2013) has deciphered that Starbucks has followed these brand management strategies that helps the enterprise to address the needs of clients and to improve the quality of coffee products to quench the demands of service users in the existing market. Brand management assists the company to regain their market position that also affects their sales operation. Address Key Issues of the Case: Starbucks has faced challenges to retain the quality of their brand products in the present market. Dinnie (2015) has stated that lack of business experience affects the position of Starbucks in this highly competitive market. Therefore, the company has followed brand management strategy as an essential part of their business that aids to develop the brand position in the present country market. The STP analysis of Starbucks helps to understand the market segmentation that aids to comprehend the different client needs prevalent in the market of Australia. Analysis of the market segments assists the company to address a single target market to expand their marketing programs. Brand management strategies of Starbucks help the organization to hold firm position of their brand product on the chosen market (Rosenbaum-Elliott et al. 2015). Starbucks has worked on using different logos and images to promote the brand product. The catchy promotional lines help to draw the attention of custom ers in Australia. Starbucks of Australia has also focused on brand marketing that assists to enhance the communication between the company and its clients. The company also works on building the brand value and considers brand performance that helps to address the brand management strategies followed by the enterprise. Revision of Alternative Course of Action: In opinion of Wirtz et al. (2013), SWOT analysis helps the organization to understand the strengths, weakness, opportunities and thread that affects their business. Financial performance if Starbucks helps the company to hold a strong position in the market. The size and volumes of the coffee shops of Starbucks help the company to offer their service to wide range of customers in the country. However, the company has recently faced allegation regarding unethical possessing of coffee beans. It affects the dignity of the company that affects the business. The unavailability of variety of products shifts their customers' attention to other coffee serving companies like Caf Coffee Day and so on. Despite several challenges faced by Starbucks, the company has scope to expand their market by introducing wide range of coffee products. The organization also works on expanding their supply chain system that helps to resist the illegal consumption of coffee beans. Lundqvist et al. (2013) have o pined that the company faces threats from high pricing of coffee beans that affects their productivity and profitability. Constant competition with local coffee shops is an existing threat received by the company. Analysis of Alternative Course of Action: SWOT analysis of Starbucks helps the company to address its strength, weakness, opportunity and threat. Here, the strength aids to understand the inner abilities if the organization. In case of Starbucks, SWOT analysis aids to identify the different external and internal factors that affect the business operation of the company. Strong position in global market, high quality of the food products is the strengths of Starbucks that helps the company to enhance their business in the global market. On the other hand, the Starbucks faces certain issues regarding the availability of the raw materials. Availability of imitable products, higher ranges of product price is some weaknesses of Starbucks that affects their business operation. However, Starbucks has the opportunity their business in local market of Australia that helps to expand their business in the domestic domain. Partnership working also helps the enterprise to improve their service facilities provided to customers. Abratt and Kleyn (2012) have mentioned that Starbucks faces tough competition from the local coffee retailers that affects their sales and profit margin. Many competitors of Starbucks have imitated their business idea that affects their business operation. Social movements in support of small independent coffee houses trail the opportunities for large coffee house chains like Starbucks (Balmer 2012.). Recommendation: SWOT analysis of Starbucks helps to understand the present condition of the company. It assists to address the business strength of Starbucks that affects their business performance in Australia. However, the company should focus on availing opportunities to expand their business in global market. The introduction of innovative coffee products within a low-cost will help to arrest the attention of customers globally. The organization should consider ethical issues to protect their internal data to reduce the chances of imitating their products by rival companies. Therefore, Starbuck should level their product and should consider trademark to restrain unauthentic possession of their product by other business organizations.. Conclusion: In the present scenario, it can be deduced that brand management strategies of Starbucks assist the company to maintain the quality of their products that to increase the sales rate. Starbucks of Australia has endeavored to introduce brand management policy that aids the company to increase their sales volume and to attain the changing needs of wide range of service users in different locations of the country. Starbucks has worked on introducing marketing policies to retain their regular customer and to draw the attention of new clients. It helps the company to increase the brand value of their products among the customers. References List: Abratt, R. and Kleyn, N., (2012). Corporate identity, corporate branding and corporate reputations: Reconciliation and integration.European Journal of Marketing,46(7/8), pp.1048-1063. Balmer, J.M., (2012). Strategic corporate brand alignment: Perspectives from identity based views of corporate brands.European Journal of Marketing,46(7/8), pp.1064-1092. Dinnie, K., (2015).Nation branding: concepts, issues, practice. Routledge: Abingdon. Kapferer, J.N., (2012).The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers: London. Lundqvist, A., Liljander, V., Gummerus, J. and Van Riel, A., (2013). The impact of storytelling on the consumer brand experience: The case of a firm-originated story.Journal of Brand Management,20(4), pp.283-297. Nysveen, H., Pedersen, P.E. and Skard, S., (2013). Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions.Journal of Brand Management,20(5), pp.404-423. Rosenbaum-Elliott, R., Percy, L., Elliott, R.H. and Pervan, S., (2015).Strategic brand management. Oxford University Press, USA: Oxford. Wirtz, J., den Ambtman, A., Bloemer, J., Horvth, C., Ramaseshan, B., van de Klundert, J., Gurhan Canli, Z. and Kandampully, J., (2013). Managing brands and customer engagement in online brand communities.Journal of Service Management,24(3), pp.223-244.